Verona Road is ‘Open For Business’ during construction! Avoid the construction by using alternate routes that are updated regularly to travel to your favorite restaurants, shops, grocery stores, and businesses to take advantage of the deals and specials being offered by our local businesses.
The Verona Road Business Coalition is your key resource for the Verona Road construction project that impacts the Madison, Fitchburg and Verona business communities.
The Verona Road Business Coalition (VRBC) is a volunteer group of Verona Road businesses and citizens concerned about the largest and longest urban road construction in the state of Wisconsin. Its mission is to minimize disruption to businesses over the projected five-year construction period; keep businesses, customers and the general public informed of alternate routes; provide help and support for people and businesses affected by the ongoing Verona Road construction issues; advocate with governmental entities for the businesses affected by the construction; and finally and most importantly, develop and execute joint marketing campaigns to promote the businesses in the corridor.
By now you have probably seen all the publicity surrounding the proposed delay to the Verona Road construction project due to the cuts in the State’s Transportation budget. We are embarking on a ‘Letter writing campaign’ to the Governor to inundate him with letters and concern form the Verona Road Corridor! We are hoping that the Governor will have some influence in getting the Joint Finance Committee to meet and release the $350M in bonding, to eliminate the delay in the Verona Road work.
Our most immediate need and focusis on getting as many of our large and small businesses along the Verona Road Corridor to write letters to Governor Walker. Attached are sample letters that can be sent by the businesses and their employees and put on their letterhead.
Thank you in advance for your help with our Letter writing campaign to the Governor and your support of the VRBC!
This downloadable guide offers businesses and community leaders a useful tool and source of ideas to plan for upcoming Verona Road construction. Learn tips and techniques by downloading the guide!
If you have questions or concerns about the construction project and how it affects your business, please reach out to the contacts in our Business Resources Contact List.
The Wisconsin Department of Transportation (DOT) must use the following procedure when condemning private property for transportation purposes:
Learn about some of Fitchburg’s current economic development initiatives. If you would like more information about expanding your business in Fitchburg you can contact our City’s Economic Development Director, Michael Zimmerman or Joyce Frey. They want to work with you! - See more at:
During the the road construction project, business owners may find themselves wanting to display signage to direct traffic to their location. Read this first before doing so.
October, 6, 2015
Copy and paste code below into your website to link to the Verona Road Alternate Routes page.
<a href="http://www.veronaroad.info/alternate-routes/" target="_blank"><img class="img-responsive" src="http://www.veronaroad.info/media/1126/vrbc_roadconstruction_badge.png" style="margin: 25px;"></a>
'Open During Construction' Signage Seminars Materials
Top 10 Reasons You Need a Marketing Plan (Especially During Road Construction) Materials