About Verona Road Business Coalition


The Verona Road Business Coalition (VRBC) is a volunteer group of Verona Road businesses and citizens concerned about the largest and longest urban road construction in the state.  Our mission is to minimize the disruption to businesses over the five year period.

VRBC’s goals are to advocate for and promote businesses along the Verona Road Corridor by offering up to date road conditions for customers and employees,  coordinated marketing campaigns for VRBC businesses, and targeted advocacy before and during construction.

Construction Project Details

The Wisconsin Department of Transportation (WisDOT) is involved in a multi-year reconstruction project that will improve Verona Road (US 18/151), the heavily-used highway connecting the Fitchburg, Verona and Madison communities and businesses. Reconstruction of Verona Road, from County PD (McKee Road) to the Beltline, will improve safety, mobility and efficiency. The project will also allow better access to local neighborhoods and businesses, and enhanced mobility for local, Statewide and regional travelers.

With any reconstruction project, WisDOT and the Verona Road Business Coalition recognize that businesses located in or near construction zones have special needs. It’s critical that customers have access and continue to visit businesses, regardless of any roadwork inconvenience.

Current Project Timing:

Here is the latest information on the construction project. Watch this page for updates.

If you're looking for alternate traffic routes, please check here : 

Alternate Routes


Stage 1

Stage 2