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Welcome to the Verona Road Business Coalition

Alternative Routes

Stage 2 Construction Schedule in Fitchburg

The next construction stage of the Verona Road (US 18/151) Project will start Tuesday, September 6 on roadways in Fitchburg, in advance of the expansion on Verona Road from Raymond Road south to County PD (McKee Road).

Business Toolkit

Concerned about the potential impact of the construction on your business?

Take a look at the Verona Road Business Coalition's Business Toolkit & Resources.

Make a Payment/Donation

This is your link to make Event Payments or generously donate to the Verona Road Business Coalition. Click the link below to be redirected to the payment page.

VRBC Fundraiser - Thursday, Aug. 16th - 3pm to 6:00 pm, Fitchburg Center Farmers Market


MEET US AT THE GRILL...at the Fitchburg Center Farmers Market Pig Roast, Thursday, August 16th, from 3 - 6:00 pm.

BBQ Lovers rejoice! Join the Verona Road Business Coalition for our fundraiser. Enjoy Live Music, a delicious BBQ Pig Roast, Wisconsin Brewing Company cold beer and locally sourced, quality products at the Fitchburg Center Farmers Market.

The BBQ Plate/Box is $10 if you pre-order or $12 at the event and includes:

  • Roast Pork Sandwich

  • Cole Slaw

  • Baked Beans

  • Chips

COLD BEER sponsored by Wisconsin Brewing Company.

Dine-In or Carry-Out options are available with pick-up at the Market on August 16th, between 3 and 6 p.m.

Place you pre-orders here: PRE-ORDER




Verona Road Passport is your passport to savings!


The VRP mobile app offers ‘Savings and Updates at Your Fingertips’ including:

  • HOT DEALS – App Only coupons, deals, promotions, rewards all in ONE place – your mobile phone!

  • Weekly Road construction updates and alternate routes

  • Push notifications

  • Events in the Verona Road Corridor

This is a great way for businesses to effectively promote themselves and for consumers to use their mobile phone to access ‘HOT DEALS’ on everything from dining, shopping, professional services and much MORE!

Search for Verona Road Passport in your favorite app store and download it today!




2017 VRBC Year in Review








Verona Road is Changing